It all starts
with a
truth
A powerful
truth sets
creativity
free
Truth move
people and
in turn the
market
Truth move
people and in
turn the market
We are a house of agencies connected by a shared culture and way of thinking.
We offer a full suite of marketing services which provide us with the tools to channel the right expertise, capabilities and talent from around the world to solve challenges and drive growth.
This integrated business structure helps us earn the right to be the best business partner to our clients all while providing them with a one-stop-shop that delivers meaningful truths.
Our one stop shop delivers impactful creative marketing solutions that connect with people and drive measurable results.
Our Universe
of Best-In-Class
Marketing Expertise
Check out
our work
Spotlight
Our Work 
Leadership
We are marketing experts with cross-discipline fluency
We build our teams around the clients. And these teams work close to the brief while concentrating our clients’ business. We open our organization by accessing specialists that work together with the core team in order to power-up parts of the project.
Ionela Buta
A certified Energetics Engineer, Ionela Buta is a strong believer in people, enthusiast entrepreneur and experienced marketeer with more than 20 years’ experience in the advertising business development and management.
The previous 10 years were spend leading and inspiring the digital agency of the group, MRM Romania, to make history in the CEE region and grow clients business all over the world.
Under her guidance MRM Romania was named Digital Agency of the Year in Romania in 2016, 2017, 2018 and was included in the Top 50 Digital Agencies of the World (WARCH 2020), while also leading the Forbes Top of Digital Agencies in 2019 with a 80% growth of MRMs turnover.
Cătălin Dobre
A Philosophy graduate, Cătălin Dobre, started working in advertising as a copywriter, 20 years ago.
Along the years, he won 2 Cannes Lions Grand Prix and a Titanium Lion, the total count of Cannes awards reaching 40 Lions. Also, he scored awards in all the major international advertising shows: D&AD, Clio, One Show, Eurobest, Lia, New York Festivals, Cresta, Golden Drum while proudly serving in the juries of D&AD, Clio, Eurobest, Dubai Lynx, NY Festivals and Golden Drum.
Cătălin was part of the first Romanian Forbes 30 under 30 Edition and received, two years later, the Excellence Award and the IAA excellence award, for creating the campaign that brought the first Cannes Grand Prix in Eastern Europe and was part of Adweek's Creative Top 100 Leaders in 2019.
Bogdan Enoiu
Founder and General Manager, Bogdan Enoiu, is recognized as one of the pioneers of the advertising industry in Romania. He got his start in the industry almost 30 years ago when he got his firs job as an Advertising Agent for a Romanian Newspaper. The first experiences inspired him and a few adventures and ventures later, he laid the foundation for Clip Advertising agency, that opened up with 13 employees only.
He caught the eye of McCann network in 1996 and became an affiliate.Today, the GM of by far the most important advertising company in Romania, he does not loose focus of his other passions: football and tennis and puts a lot of efforts towards promoting them amongst sponsors and audience, as well as encouraging young talents reach their potential.
McCann Worldgroup Romania announced in October 2022 that Chief Operations Officer, Ionela Buta and Chief Creative Officer, Cătălin Dobre, have been promoted to Co-CEOs.
With their extensive experience and success within McCann Worldgroup Romania, this new partnership will see Creativity and Business collaborate to drive innovation for clients, capabilities and the organization.
Buta and Dobre both began their careers in McCann Worldgroup Romania, 10 and 20 years ago respectively, and between them have driven great success in both business and creative leadership.
The agency has also been named Agency of the Year 5 times at the Golden Drum Festival and awarded Network of the Year at the same festival, for four years in a row.
The agency boasts an extensive portfolio with long term partnerships with brands including Vodafone, KFC, Dedeman, Kandia, and has served as a regional creative and business hub for clients such as Mastercard, Raiffeisen, Coca-Cola, Beko and Microsoft.
Our teams' combined superpowers, fixed and flexed, help us generate efficiency while also ensuring a countiuous learning process. Our open structure allows easy access to specialists and tools from across the Mccann WorldGroup network.
Our Bucharest office is in one of the most sustainable buildings in the city
One Tower is pre-certified to obtain the v4 LEED Platinum US Green Building Council Award, one of the highest ratings for environmental impact and performance. The latest improvements to LEED v4, designed to be flexible and improve the overall project experience is based on materials, performance-based, smart grid and water efficiency.
At McCann Worldgroup, we believe that Diversity, Equity, and Inclusion is foundational to achieving our mission of helping br earn a meaningful role in people’s lives.
Our unifying philosophy
Consistent practices and deliberate actions that foster an inclusive culture, unleash the creative power of our talent and our work.
We call this Conscious Inclusion.
Conscious Inclusion is the catalyst to creativity and innovation that cultivates an ethos of connection, belonging and shared purpose.
It’s through the true integration of Conscious Inclusion that we are able to create meaningful experiences for our colleagues & teams, drive better business practices with our vendors & clients, and ultimately, unleash the creative power of our people & our work.
Work
with us
We invite you to discover openings in the Bucharest office, or expand your search to explore global opportunities
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to help brands earn a meaningful role in people's lives. McCann Worldgroup was named the world's most creatively effective marketing services company by The Effie Awards in 2022 for the fourth consecutive year. The core Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.
